Cooperation of Heytex and JAB Anstoetz at FESPA 2014.
At the international trade fair for digital print, FESPA in Munich, Heytex, the leading international company for coated textiles, has come up with something truly special this year: a cooperation with the world’s leading home textile print company JAB Anstoetz from Bielefeld.
Technical textiles by Heytex from Bramsche are used everywhere. The sought-after specialists for coated fabrics are pleased about their loyal customers that highly appreciate the “premium quality of the products, on-time delivery even for demanding projects and the dedicated commitment” according to Heytex communications manager Nicole Meiners.
On the sign market, the banner materials made by HEYtex® with PVC coating have become indispensable for a long time already. But especially for indoor use, more and more PVC-free materials with textile character are required. Therefore Heytex continuously expands its textile digitex® product range to be able to offer an appropriate product for every application.
Together with the creative agency Stiehl/Over from Osnabrück, Heytex will place the textile digitex® media in the focus at the upcoming FESPA. To communicate the “textile” image of Heytex at FESPA 2014, textile images will be presented on textile surfaces: on digitex®products by Heytex. The question what those textile images would actually look like and where they would be available can be answered quickly: from the world market leader for home textiles, JAB Anstoetz from Bielefeld (who “by chance” is also a customer of Stiehl/Over). Because “by chance” JAB Anstoetz starts a new campaign this spring with the premium collection “Grandezza”. So cooperation between Heytex and JAB was so obvious.
In addition, there was the fact that the campaign motives of JAB – beautiful women under water in front of beautiful fabrics – were extremely well adapted to the motto of FESPA 2014: “Dive deeper into digital print.” So it could grow together, what belongs together: textile competence for home textiles for digitally printable textiles.